Top 5 Social Apps Performance on Unified Platform in Bulgaria: Q3 2024

In the third quarter of 2024, the social apps landscape in Bulgaria saw varied performance trends across the top five applications, according to data from Sensor Tower. Here's a closer look at how each app fared on a unified platform, which includes both iOS and Android users.

TikTok by TikTok Pte. Ltd. demonstrated a steady increase in weekly revenue, peaking at approximately $78K in mid-September. However, weekly downloads showed a gradual decline from around 22K in early July to about 16K by the end of September. The app maintained a robust user base with over 1.1M weekly active users, though this number saw a slight decrease over the quarter.

Grindr - Gay Dating & Chat from Grindr LLC experienced fluctuations in weekly revenue, starting at roughly $2.4K and ending at nearly $2.9K. Downloads remained fairly stable, averaging around 500 weekly, while its active user count hovered around 12K to 13K throughout the quarter.

Facebook, published by Meta Platforms, Inc., saw increased weekly revenue, particularly in August, reaching a peak of $2.3K. Downloads showed some volatility, ranging from 16K to 21K, while active users remained strong, consistently exceeding 3.8M.

Instagram showed notable weekly revenue peaks, hitting about $4.9K in early September. Weekly downloads were relatively stable, averaging around 12K, while active users stayed above 1M throughout the quarter.

OmeTV – Video Chat Alternative from Video Chat Alternative had varied revenue, with a peak of approximately $1.3K in August. Downloads ranged from 3K to 4.6K weekly, and active users consistently surpassed 22K, with a peak of around 26K in late August.

These insights illustrate the dynamic nature of the social app market in Bulgaria, with each app showing unique trends in downloads, revenue, and user engagement. For more detailed insights and analysis, visit Sensor Tower.